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real work. real impact.

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Analogous partners with mission-driven organizations to design brand strategies, digital experiences, and systems that create measurable change.


We work across sectors where the stakes are high and the systems are complex—from public services to healthcare to education—helping teams turn ideas into outcomes that reach people in meaningful ways.

Metro branding items

COMMUNITY • EDUCATION

the metro

How do you brand a community space that doesn't exist yet?

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Songdo home page on a laptop screen

NEW CITIES

songdo ibd

How do you design a digital platform for a city that doesn't yet have a precedent?

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screenshots of the logo (colored bubbles connected togegether) the website on desktop and the app

DIGITAL TRANSFORMATION, STARTUPS, HEALTH, B2B

c-me

How do you help health care professionals reclaim control of the one professional obligation that never stops?

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Museum of The city of New York home page in a laptop

CULTURE • MUSEUMS • EDUCATION • COMMUNITY

museum of the city of new york

How do you make 750,000 stories feel like they belong to everyone?

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screenshots of the UGC website on desktop and tablet

NGO • SUSTAINABILITY

urban green council

How do you turn a sustainability organization's digital presence into a platform powerful enough to move an entire industry?

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ECRI website Screen on laptop

HEALTHTECH • B2B

cipher health

How do you build a brand and digital platform worthy of technology that is measurably saving lives — and make it persuasive before a hospital ever sees a demo?

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CDT website screenshots for desktop and mobile

NGO

community development trust

Investing in Affordable Housing

It is a common business problem. 

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3 images of the ecri website, one focuses on the diagram

B2B • FORECASTING

economic cycle research institute

How do you design a digital experience worthy of the world's most accurate economic forecaster — and make it feel indispensable before the market even moves?

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IDB Mapamericas

NGO

idb mapamericas

How do you make the scale of an entire region's development visible — and actually make sense of it?

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web pages and laptop

NGO

interamerican development bank

How do you make decades of complex development data feel like a story worth following?

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JWT intranet displayed on ipads in an angle

WORKFORCE • CULTURE • TOOLS

j. walter thompson

What does it take to get a world-class agency to actually show up for each other?

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screenshots of the to do app by real simple

CULTURE • APPS

real simple "to do" app

What if the hardest part of getting things done was already done for you?

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Me llevas? app screens

TECHNOLOGY • STARTUPS

¿me llevas?

How do you design a ride-sharing app that moves people — and brings them closer together?

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screenshots of the websites on desktop and tablet

e-health collaborative

How do you design a human face for the infrastructure of healthcare—and make clinicians actually want to use it?

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Global Source Direct branding

AGING • COMMUNITY • INNOVATION

global source direct

How do you turn world-class research into a platform that makes the world's best analysts feel like they're just a click away?

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