the studio
We don’t just design ideas. We design how they work in the real world.
Analogous is a multidisciplinary team of designers, strategists, researchers, facilitators, and engineers working at the intersection of design and impact.
We partner with organizations to navigate complexity—bringing together strategy, storytelling, and experience design to create systems that work better for the people they serve.
Our team is global, diverse, and deeply collaborative. Many of us have worked together for years, long before Analogous—giving us the cohesion of a long-standing team with the flexibility of a boutique studio.
We don’t just design ideas—we design how they work in the real world.
Fanny Krivoy
Fanny uses design to bring equity and impact to life through brand creation and experience design, reframing challenges through a Human-Centered Design lens. She's a Professor at NYU and Pratt Institute, where she trains designers and non-designers to apply design methodologies to social problems. Fanny created Project Inclusion, a podcast exploring how experts and organizations put inclusion into action, and serves as a board member at amazing community, a nonprofit extending the work horizon for women ages 45+. Fanny studied design at Instituto de Diseño in Caracas, Venezuela, and graduated with honours from the University of the Arts London. You can find her as a speaker, guest lecturer, judge, and published author across Latin America, the United Kingdom, and the United States.
Mindy Eng
Mindy helps organizations build better teams, products, and brand experiences using design for impact, with over a decade of experience helping purpose-driven organizations grow and innovate through human-first evidence-based strategies. She specializes in working with vulnerable and at-risk populations across various sectors, from building secure solutions for human rights activists worldwide to state programs for low-income and immigrant communities. Mindy created the Global Inclusion Toolkit at Studio Analogous, announced at RightsCon 2021, and is a professor of Design Thinking for Social Innovation at NYU. She also co-hosts Project Inclusion, a podcast exploring how organizations can put inclusion into action. An MIT graduate with roots in product engineering and development, Mindy holds a masters in product design from Dutch design school TU Delft.
Carla Adams
Founder and Head of Strategy at Duality, Carla Adams is an inquiry-driven brand strategist who partners with Analogous to help organizations reimagine their identities at moments of change. Her duality lens brings clarity to a brand’s positioning without reducing the complexity and layered meaning that make it distinct. Over the past 20+ years, she has led strategy for global brands including Mercedes-Benz, Heineken USA, Alcon/Novartis, Pampers, Nutella, Tic Tac, GoGo squeeZ, and Nestlé Waters, and directed the award-winning rebrand of global nonprofit Inteleos. Formerly with Now What, Merkley+Partners (Omnicom), and Renegade Marketing, Carla is also a guest lecturer in brand strategy, a Duke University graduate, and a former professional ballet dancer whose work bridges rigorous inquiry and dimensional storytelling.
Ilan Beesen
Ilan shapes the language of brands. A strategist, writer, and namer, he treats the work as more than writing—it's world-building. Over nearly two decades, he's turned vision into strategy and ideas into moving language. A director of verbal Identity at Interbrand before going independent, Ilan has worked on projects across tech, fashion, CPG, and nonprofits, for clients including Google, Nike, Dropbox, Pfizer, and MoMA. Today, he partners with designers to reveal living worlds behind the brands.
Ariel Pintos
Ariel is an award-winning, internationally recognized Art Director and brand designer originally from Uruguay, via Venezuela, Colombia, and Spain — where he's based today on the island of Tenerife. A graduate of IDD Instituto de Diseño Neumann, his expertise spans logos, emblems, corporate identity systems, style guides, typography, photography, and exhibition mounting — the full visual language of a brand, from concept to wall. For over a decade he has directed the visual identity of Hacienda La Trinidad, one of Venezuela's most beloved cultural parks, alongside his long-running collaboration with Studio Analogous. He is a master of distilling complex ideas into deceptively simple visual forms. He also practices kendo, and you will find him traveling the world visiting dojos.
Alexandra Lange
Alex has 20+ years of experience designing immersive, interactive, and inclusive experiences across every platform imaginable — brand identity, interactive, TV, OOH, print, and direct mail. She's worked her way from major global ad agency DDB to independent consulting to her long-running collaboration with Studio Analogous, where she's been Art Director since 2012. What makes her truly unique is her rare fluency in both technology and design — she doesn't just bridge the two worlds, she lives in both. Her strength is holding the full picture: concept to implementation, with a sharp eye for information architecture and the systems that tie it all together. Her passion is the role design plays in cultural expression. You will find her work in museums.
