real work. real impact.

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Analogous partners with mission-driven organizations to design brand strategies, digital experiences, and systems that create measurable change.

We work across sectors where the stakes are high and the systems are complex—from public services to healthcare to education—helping teams turn ideas into outcomes that reach people in meaningful ways.

EDUCATION, SCHOOLS, COMMUNITY

colab

How might we design a future where communities can co-generate what’s next?

JWT intranet displayed on ipads in an angle

WORKFORCE • CULTURE • TOOLS

j. walter thompson

What does it take to get a world-class agency to actually show up for each other?

The NYS HAF website on desktop, mobile and the paper form

STARTUPS • ACCESSIBILITY • OFFSITE

ny state homeowners assistance fund

What would human-centered design at its best be for a crisis management effort that is truly inclusive?

TECHNOLOGY • B2B

sureview

How do you build a brand universe for a client whose business is constantly evolving as they meet the new and more complex challenges of the world?

collage of images of people working in a workshop setting with posts its and markers

WORKFORCE • SAAS

a large financial institution

How do you get a historically conservative multilateral institution to reimagine its own future — from the inside out?

photos in duotone of the workshops and working tables full of post its

B2B • TECHNOLOGY • ADVERTISING • WORKFORCE

tapjoy

How do you harness the creativity of 250 global team members to shape the future of an organization?

photos in duotonoe of the workshop, people and post its

WORKFORCE • OFFSITE • CULTURE

two-day executive off-site

What do high-impact inclusive business practices look like at senior management offsites?

photos of the workshop and walls with post its

LEADERSHIP • EDUCATION

columbia university next-gen leaders

How do you prototype a leader?

“As a leader, I pledge to ______.”

GOVERNMENT • CRISIS MANAGEMENT

assembly

How do you brand a studio that's reinventing an entire industry from the inside out?

STARTUPS • B2B

friends village

What if aging wasn't something to manage — but something to design for?

AGING • COMMUNITY • INNOVATION

global source direct

How do you turn world-class research into a platform that makes the world's best analysts feel like they're just a click away?

screenshots of the websites on desktop and tablet

e-health collaborative

How do you design a human face for the infrastructure of healthcare—and make clinicians actually want to use it?

TECHNOLOGY • STARTUPS

¿me llevas?

How do you design a ride-sharing app that moves people — and brings them closer together?

screenshots of the to do app by real simple

CULTURE • APPS

real simple "to do" app

What if the hardest part of getting things done was already done for you?

NGO

idb mapamericas

How do you make the scale of an entire region's development visible — and actually make sense of it?