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real work. real impact.

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Analogous partners with mission-driven organizations to design brand strategies, digital experiences, and systems that create measurable change.


We work across sectors where the stakes are high and the systems are complex—from public services to healthcare to education—helping teams turn ideas into outcomes that reach people in meaningful ways.

Friends Village Logo on a stamp, and a folder

STARTUPS • B2B

friends village

What if aging wasn't something to manage — but something to design for?

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assembly logo composed of different blocks on a computer screen, by itself and on tote bags

GOVERNMENT • CRISIS MANAGEMENT

assembly

How do you brand a studio that's reinventing an entire industry from the inside out?

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The NYS HAF website on desktop, mobile and the paper form

STARTUPS • ACCESSIBILITY • OFFSITE

ny state homeowners assistance fund

What would human-centered design at its best be for a crisis management effort that is truly inclusive?

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photos in duotonoe of the workshop, people and post its

WORKFORCE • OFFSITE • CULTURE

two-day executive off-site

What do high-impact inclusive business practices look like at senior management offsites?

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photos in duotone of the workshops and working tables full of post its

B2B • TECHNOLOGY • ADVERTISING • WORKFORCE

tapjoy

How do you harness the creativity of 250 global team members to shape the future of an organization?

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collage of images of people working in a workshop setting with posts its and markers

WORKFORCE • SAAS

a large financial institution

How do you get a historically conservative multilateral institution to reimagine its own future — from the inside out?

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meytier website  screenshots on desktop and mobile

SAAS • B2B • WORKFORCE

meytier

How do you humanize the job search process for more equitable hiring?

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Shaker Museum Mount Lebanon Screen

MUSEUMS • CULTURE • COMMUNITY • EDUCATION

shaker museum

How do you bring a 200-year-old legacy into the digital age — without losing the soul of what made it timeless?

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chomp logo in blue with the o representing a cycle showcased on a building sign, by itself and on trash cans

SUSTAINABILITY • B2B

chomp

How can a rebrand set the stage for a massive paradigm shift — and help an entire industry see what's truly possible?

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Mt Joy website pages

SUSTAINABILITY • FOOD • COMMUNITY

mt. joy brand experience

How do you turn a brand into a climate movement to redefine an entire industry without sounding preachy or overpromising?

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Mt Joy Environmentals

SUSTAINABILITY • FOOD • COMMUNITY

mt. joy digital

How do you turn a brand into a climate movement — and make every digital touchpoint feel like part of the village?

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CPCS screens in diferent gadgets

DIGITAL TRANSFORMATION • UI • UX

state of massachusetts

What if we could build a comprehensive digital platform to replace an outdated manual legacy system? And what would it take to create one that is intuitive and seamless to use? 

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Center Logo

FINTECH • B2B

center

How do you dynamically evolve and elevate a Fintech brand in a rapidly transforming industry — and build the foundation for a category-defining exit?

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SureView Logos

TECHNOLOGY • B2B

sureview

How do you build a brand universe for a client whose business is constantly evolving as they meet the new and more complex challenges of the world?

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UCHS branding collateral

EDUCATION • SCHOOLS • COMMUNITY

united charter high schools brand

How do you help a group of education visionaries reimagine charter schools as a destination for future changemakers?

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