urban green council
NGO • SUSTAINABILITY
How do you turn a sustainability organization's digital presence into a platform powerful enough to move an entire industry?
Start with the people who need to find it. Urban Green Council advances the sustainability of urban buildings through education, advocacy, and research. With audiences ranging from building operators and policy makers to architects, trades, and media, their platform needed to do a lot of heavy lifting — attracting new members and sponsors while serving as a trusted resource across a wide and varied community.
We redesigned UGC's digital platform to showcase its highest-impact initiatives and groundbreaking recommendations for improving the built environment. The result is a site that meets each segment where they are, communicates authority and accessibility in equal measure, and works as a genuine acquisition tool — not just a brochure.
RESULTS
Traffic tripled after launch
Bounce rates dropped thirty-three percent
Newsletter open rates reached twenty-one percent — against an industry standard of three percent
When a sustainability mission is backed by a platform designed to serve the full breadth of its community, the numbers speak for themselves.
